Marketing
Curriculum
Curriculum for the 2024-2025 Academic Year
Curriculum for the 2023-2024 Academic Year
Curriculum for the 2022-2023 Academic Year
Curriculum for the 2021-2022 Academic Year
| Semester | Code | Course Name | Theory | App. | Lab. | Credit | EKTS |
| 1 | ENG 101 | Academic English I | 3 | 0 | 0 | 3 | 3 |
| 1 | EHS 101 | Occupational Health and Safety | 2 | 0 | 0 | 2 | 2 |
| 1 | EPR 121 | Fundamentals of Entrepreneurship | 0 | 2 | 0 | 1 | 2 |
| 1 | IUL 151 | Introduction to University Life | 2 | 0 | 0 | 2 | 2 |
| 1 | ECON 100 | Introduction to Economics | 3 | 0 | 0 | 3 | 4 |
| 1 | BUS 103 | Business Mathematics I | 3 | 0 | 0 | 3 | 5 |
| 1 | ECON 105 | Research Methods with Computer Applications I | 2 | 1 | 0 | 3 | 4 |
| 1 | BUS 101 | Introduction to Business | 3 | 0 | 0 | 3 | 4 |
| 1 | MAR 101 | Marketing Principles_I | 3 | 0 | 0 | 4 | 4 |
| 21 | 3 | 0 | 24 | 30 |
| Semester | Code | Course Name | Theory | App. | Lab. | Credit | EKTS |
| 2 | ENG 102 | Academic English II | 3 | 0 | 0 | 3 | 3 |
| 2 | EPR 122 | Entrepreneurship Project | 0 | 2 | 0 | 1 | 1 |
| 2 | IUL 152 | Building the Future | 1 | 0 | 0 | 1 | 1 |
| 2 | WED 124 | Workplace Education | 0 | 6 | 0 | 3 | 4 |
| 2 | BUS 104 | Business Mathematics II | 3 | 0 | 0 | 3 | 5 |
| 2 | LAW 101 | Introduction to Law | 3 | 0 | 0 | 3 | 3 |
| 2 | MAR 102 | Marketing Principles_II | 3 | 0 | 0 | 4 | 4 |
| 2 | MAR 104 | Marketing Information Systems and Semantic Web Technologies | 2 | 1 | 0 | 3 | 4 |
| 2 | ECON 106 | Research Methods with Computer Applications II |
2 | 1 | 0 | 3 | 5 |
| 17 | 10 | 0 | 24 | 30 |
| Semester | Code | Course Name | Theory | App. | Lab. | Credit | EKTS |
| 3 | ATA 101 | Principles of Atatürk and History of Turkish Revolution I | 2 | 0 | 0 | 2 | 2 |
| 3 | TUR 101 | Turkish I | 2 | 0 | 0 | 2 | 2 |
| TLF 101 | Turkish Language for Foreigners I | 4 | 0 | 0 | 4 | 4 | |
| 3 | WAP 225 | Workplace Application I | 0 | 6 | 0 | 3 | 4 |
| 3 | ENG 221 | English Writing Skills | 1 | 2 | 0 | 2 | 4 |
| 3 | BUS 200 | General Accounting | 3 | 0 | 0 | 4 | 5 |
| 3 | MAR 201 | Sales Management | 3 | 0 | 0 | 3 | 5 |
| 3 | MAR 207 | Marketing Ethics | 3 | 0 | 0 | 3 | 3 |
| 3 | MAR 213 | Advertising Management | 3 | 0 | 0 | 3 | 4 |
| 3 | EPR 221 | Entrepreneurship and Social Impact I | 0 | 0 | 0 | 0 | 0 |
| 21 | 8 | 0 | 26 | 30 |
| Semester | Code | Course Name | Theory | App. | Lab. | Credit | EKTS |
| 4 | ATA 102 | Principles of Atatürk and History of Turkish Revolution II | 2 | 0 | 0 | 2 | 2 |
| 4 | TUR 102 | Turkish II | 2 | 0 | 0 | 2 | 2 |
| 4 | TLF 102 | Turkish Language for Foreigners | 4 | 0 | 0 | 4 | 4 |
| 4 | WAP 226 | Workplace Application II | 0 | 6 | 0 | 3 | 4 |
| 4 | ENG 222 | English for Business Life | 1 | 2 | 0 | 2 | 4 |
| 4 | ITF 304 | Logistics and Supply Chain Management | 3 | 0 | 0 | 3 | 4 |
| 4 | BUS 404 | Manegerial Accounting | 3 | 0 | 0 | 3 | 5 |
| 4 | MAR 204 | Customer Relationship Management | 3 | 0 | 0 | 3 | 5 |
| 4 | MAR 206 | Social Media Marketing | 3 | 0 | 0 | 3 | 4 |
| 4 | EPR 222 | Entrepreneurship and Social Impact II | 0 | 0 | 0 | 0 | 0 |
| 21 | 8 | 0 | 25 | 30 |
| Semester | Code | Course Name | Theory | App. | Lab. | Credit | EKTS |
| 5 | WAP 325 | Workplace Application III | 0 | 6 | 0 | 3 | 4 |
| 5 | MAR 301 | Marketing Research Methods | 3 | 0 | 0 | 4 | 4 |
| 5 | MAR 303 | Consumer Behavior | 3 | 0 | 0 | 3 | 5 |
| 5 | MAR 305 | Strategic Marketing Management | 3 | 0 | 0 | 4 | 6 |
| 5 | MAR 307 | Sustainability Marketing | 2 | 0 | 0 | 2 | 3 |
| 5 | ELEC 1 | Elective Course I | 3 | 0 | 0 | 3 | 4 |
| 5 | ELEC 2 | Elective Course II | 3 | 0 | 0 | 3 | 3 |
| 5 | ITF 105 | Elective Foreign Language I | 3 | 0 | 0 | 3 | 4 |
| 5 | EPR 321 | Entrepreneurship and Social Impact III | 0 | 0 | 0 | 0 | 0 |
| 20 | 6 | 0 | 25 | 30 |
| Semester | Code | Course Name | Theory | App. | Lab. | Credit | EKTS |
| 6 | WEX 326 | Workplace Experience I | 0 | 6 | 0 | 3 | 4 |
| 6 | MAR 302 | Retailing Management | 3 | 0 | 0 | 3 | 6 |
| 6 | MAR 306 | International Marketing | 3 | 0 | 0 | 4 | 5 |
| 6 | MAR 308 | Service Marketing | 3 | 0 | 0 | 4 | 4 |
| 6 | MAR 310 | Global Brand Management | 3 | 0 | 0 | 3 | 4 |
| 6 | MAR 311 | Visual Communication Design | 3 | 0 | 0 | 3 | 4 |
| 6 | ITF 106 | Elective Foreign Language II | 3 | 0 | 0 | 3 | 4 |
| 6 | ELEC 3 | Elective Course III | 3 | 0 | 0 | 3 | 4 |
| 6 | EPR 322 | Entrepreneurship and Social Impact IV | 0 | 0 | 0 | 0 | 0 |
| 21 | 6 | 0 | 26 | 30 |
| Semester | Code | Course Name | Theory | App. | Lab. | Credit | EKTS |
| 7 | WEX 425 | Workplace Experience II | 0 | 6 | 0 | 3 | 4 |
| 7 | MAR 401 | E-Trade | 3 | 0 | 0 | 3 | 5 |
| 7 | MAR 403 | Integrated Marketing Communication | 3 | 0 | 0 | 3 | 4 |
| 7 | BUS 499 | Company Building and Design | 3 | 0 | 0 | 3 | 4 |
| 7 | MAR 407 | Data Analytics | 3 | 0 | 0 | 3 | 4 |
| 7 | ITF 205 | Elective Foreign Language III | 3 | 0 | 0 | 3 | 4 |
| 7 | ELEC 4 | Elective Course IV | 3 | 0 | 0 | 3 | 4 |
| 7 | ELEC 5 | Elective Course V | 3 | 0 | 0 | 3 | 4 |
| 7 | EPR 421 | Entrepreneurship and Social Impact V | 0 | 0 | 0 | 0 | 0 |
| 21 | 6 | 0 | 24 | 30 |
| Semester | Code | Course Name | Theory | App. | Lab. | Credit | EKTS |
| 8 | WEX 426 | Workplace Experience III | 0 | 30 | 0 | 15 | 22 |
| 8 | MAR 400 | Graduation Project | 0 | 10 | 0 | 5 | 8 |
| 0 | 40 | 0 | 20 | 30 |
| ELECTIVE COURSES | ||||||
| Semester | Code | Course Name | T | U | Credit | EKTS |
| 5,6,7 | MAR 317 | Sports and Event Marketing | 3 | 0 | 3 | 4 |
| 5,6 | MAR 319 | New Product Development | 3 | 0 | 3 | 4 |
| 5,6 | MAR 321 | Luxury Brand Management | 3 | 0 | 3 | 4 |
| 5,6,7 | PSYC 101 | Introduction to Psychology | 3 | 0 | 3 | 3 |
| 7 | MAR 422 | Advanced Sales Techniques and Strategies | 3 | 0 | 3 | 3 |
| 7 | MAR 423 | Destination Marketing | 3 | 0 | 3 | 3 |
| 7 | MAR 416 | Public Relations and Promotion | 3 | 0 | 3 | 3 |
